We will not excuse. We will not equivocate. We will not retreat a single step. And we will be heard.

 Bradley Whitford, award-winning West Wing actor and Wesleyan University trustee:

"The whole idea of 'brand' and the way it's being manipulated is permeating everything. It's a perverting force. I'll sit in Board meetings at Wesleyan, which is a place I love, and I'll hear the word 'brand' -- 'What's our brand?' We're a f---ing university, not a tube of toothpaste."

Wall Street Journal, April 23, 2015


Robert L. Barchi, president, Rutgers University:

 "Having our brand next to Michigan's brand on a million TV sets is something I couldn't possibly buy in terms of marketing."

New Jersey Monthly, June 10, 2013



 "I almost felt like we were getting a combination [college] president and [corporate] CEO in one person!"

Greg Brown, alumnus of Livingston College, Rutgers, CEO Motorola Solutions, donor of $2.5 million for 7,656 square foot Recruiting Lounge at "High Point Solutions Stadium," Chair of Rutgers Board of Governors," Chair of Presidential Search Committee. Source : NJBiz ("All Business. All New Jersey"), January 13, 2013.

Paying Coach Ash

New plan for the RU Brand

A Stroll Down Memory Lane . . .


" Rutgers loses 78-0 to Michigan,

doesn't fold program in shame"

--New York Post, October 8, 2016

Michigan State shuts out Rutgers 49-0

for first win of season.

--Detroit Free Press, November 13, 2016

Penn State Shuts Out Rutgers, 39-0

--Centre Daily Times, November 19, 2016



25 August 2003

Why Can't Rutgers Ever Win?

By Michael Farber

. . . Critics on campus contend that the university has already neglected its mission by focusing money and resources on a program that has little to do with education. They argue that with Big East football gutted, now is the ideal moment for Rutgers to clamber out of the swamp of commercialized college athletics, to make sports incidental if not inconsequential in campus life.

The only time Schiano's mood darkens during five hours of conversation is when this subject arises. "Where do they want us to go?" he asks. "I-AA?"

Give Professor Dowling a drafting table and a mechanical pencil, and get the hell out of the way.

William C. Dowling strolls back and forth in his classroom, answering questions. Sometimes he shuts his eyes while making a point, as if carefully composing each word. He is teaching Milton's Paradise Lost, discussing a section on how Eve persuaded Adam to eat the fruit of the tree of knowledge.

Dowling's work often focuses on heroism. His Ph.D. dissertation at Harvard was on James Boswell and the idea of the hero in the late 18th century. He taught a course in 1996, Mirror of the Enlightenment, in which students read not only Locke and Gibbon in English, but also Voltaire and Diderot in French. He says those students made a heroic effort, one that went unacknowledged on campus, despite being at least as praiseworthy as, say, rushing for 100 yards against Syracuse.

Dowling, 59, lives in Princeton, about 15 miles from the Rutgers campus, where he is able to do research in the Princeton University library, which is, not surprisingly, superior to Rutgers's. "You can't afford books when you're buying linebackers," Dowling says. He characterizes his school's athletic program as "a Sophoclean tragedy, starring the Three Stooges"--presumably McCormick, Mulcahy and Schiano.

"The Division III model is admirable," Dowling says as he polishes off an omelette at a hangout across from the Princeton campus. "Good major private universities--like the University of Chicago, Washington U in St. Louis, Emory and NYU--have what we want for Rutgers. The admissions office accepts a class, and those who are good at football or baseball go out for it in the same way people who are good at theater go out for theatrical productions. We want Rutgers to be the first major public school in the U.S. to do this. It'd be a shining beacon to every other public institution, an example for the nation that also gets us out of the morass."

In the mid-1990s Dowling became faculty adviser to a group called Rutgers 1000, which is made up of more than 1,000 alumni and students who want the university to drop Division I athletics. The group rose to prominence in 1998 after the school alumni magazine refused to accept an advertisement from Rutgers 1000 trumpeting a statement of support from that other Milton, Nobel Prize-winning economist Friedman (class of '32). Rutgers 1000 sued and won. The ensuing publicity--and the $465,331 in legal bills run up by the school--made Rutgers look stiff-necked, scared and ridiculous.

Dowling is not antiathletic. (He played three varsity sports in high school and ran marathons for 25 years.) He says he simply wants "to make sure people care more about a kid who is brilliant at Greek or philosophy or physics than which moron is hired for the football team." He always roots for the football team to lose by lopsided margins. "That way," he says, "the honor and reputation of the school are saved."

Rutgers student section awaits 3rd-quarter kickoff v. Penn State

  "The college that has a sports program for any other reason than an educational reason is soon going to lose control of the program.

If the college goes in for sports as a part of a program of public entertainment and public relations, then the public will dictate the kind of entertainment it wants.

If the reason is fund-raising, then the fund-raisers and the potential donors will dictate the program.

Whatever the reason may be, the college has lost control, including the control of those parts of its education policy which are related, such as admissions."

Mason Welch Gross

16th President of Rutgers University

"Athletics Dollars and Academic Values"

Walter Boldys, Rutgers College '74


Epistola ad Bayloriences

And as the Teacher was setting out on his journey, a regent ran up and knelt before him, and asked him, "Good teacher, what must I do to lead my institution into the paths of learning and wisdom?"

And the Teacher said to him. "You know the duties demanded of you. Value the life of mind or intellect above all things. Teach students to read and think and store their minds with knowledge that will last unto the last moments of their earthly lives. Teach them to see through the sleaze and dishonesty and hypocrisy that surrounds them in a society driven by consumerism and predatory advertising and the commercialization of every aspect of their existence. Choose fellow regents who will walk in the paths of decency, and join you in cleansing your institution from every trace of lying and fraud and corruption and hypocrisy and cheap sanctimoniousness."

"Our role is glorify God through our Athletics Department."

Ian McCaw, onetime Director of Athletics

And the regent said, "All these things I have done since I joined the Board."

And the Teacher looked upon him, and said unto him, "You lack one thing. Go, speak to your fellow regents, and persuade them to permanently abolish the football franchise. Do not cease until they have voted to do so."

And the regent was sad, and he went away sorrowful, for he was a member of the booster's club.


Virtutem videant intabescantque relicta.




Ultimate triumph of Barchi & Brown Ltd "RU brand" marketing campaign! U.S. News lists Rutgers among America's top 200 universities for 2017!

(click on picture)



From an RU boosters board


"Who cares about USNWR as long as Rivals ranks us in the top 20 in football recruiting?"


Oh please . . .


"gross!" -- Sylvia M, Douglass alumna

"Geez . . ." -- Jeff, sophomore

"infantile . . ." -- J.J., alumnus

"wince-making!" -- Sam L., RU '20

"big WHAT proud???" -- D.S., RU alumnus

"yuck!" -- Jackie Z

"OMG!" -- Sarah D, RU '18

 RU athletics director visits frat house to plead with members not to neglect reading ancient and modern history, Plato, Kant, and Wittgenstein, medieval and Renaissance poetry, Machiavelli, Hobbes, and Locke while showing that they are the most PASSIONATE fans in New Brunswick, NJ and BIG TEN proud and waiting for his football franchise to win a game.

From the RU1000 archives (1996)

Pro & Con: the "Standard" Fallacies

Pro: Having a successful "big time" athletic program gives the university valuable national exposure that it wouldn't get otherwise.

Con: This is the "Everybody Knows O.J." argument.

It's false.

 Betwick Preseason Forecast

August 26, 2016

A Rutgers alumnus livng in the UK has kindly sent us the 2016 Big Ten preseason sheet issued by the British oddsmaker Betwick. We're happy to share it.


RU at Washington (L)
RU vs Howard (W)
RU vs New Mexico (W)
RU vs Iowa (L)
RU at Ohio State (L)
RU vs Michigan (L)
RU vs Illinois (L)
RU at Minnesota (L)
RU vs Indiana (L)
RU at Michigan State (L)
RU vs Penn State (L)
RU at Maryland (W)
Overall: 3-9


 Choosing a College

Rutgers v. University of Northern New Jersey

Big Ten Weather

An interview with Senator Les Resniak

New Jersey State Senator Les Resniak recently sent a memo to Rutgers boosters who, like himself, are thrilled to see Rutgers in the Big Ten athletics conference. His message listed the important advantages Rutgers has gained by being in the Big Ten. Unfortunately, each of his claims was based on false logic.

But we're happy to report that Senator Resniak is a stand-up guy. Shortly after sending out his memo, he met with ARR for interview in which he explained his claims for "Big Ten advantages." Click here to read a transcript of the Resniak Interview.

Hail damage to car windshield, Denton, TX. While damage was being repaired, UNT applied urgently for membership in Big Ten.

"We've got to have big-time facilities if we're going to hire the players that will make us big time so we can get the TV commercials that make a school great!"

--SJ State Senator Les Resniak.

Athletics & Academics

Q & A: What is an

"Honors College"?

 Rutgers and the


Fig Leaf

Now featuring

"Soybean Wind"

(or, is "Mark Emetic" Mark Emmert?)

Rutgers Economics  Professor

Mark Killingsworth


Bob Barchi's revenue fantasy

From The Philadelphia Inquirer:

Rutgers Law Professor Michael Livingston


Rutgers in the Barchi/Flood Era

Rutgers 1000 in Anti-Sports-Corruption History 

The Drake Group's 2012



Acceptance Speech

 Losing at a Dollar a Second: Rutgers University

"Of all the schools that have tried to use intercollegiate athletics to advance the university’s name recognition and mission, none have done so more vigorously and expensively than Rutgers University. At last report, the school’s spending on sports exceeds revenue by over $36 million annually. That is the equivalent of a dollar a second during every minute, hour, day, week and month of the year. . . .

Rutgers is the only one of the nine colleges founded during the colonial era not in the top 50 in the Forbes Best Colleges list. Perhaps rather than concentrating on athletics, it should behave like the other eight colonial schools, none a big-time athletic power, and concentrate on using the prestige derived from its colonial heritage to build academic prowess."

Forbes Uncovers the Clue!

Trauma, depression, dementia

An update for fans & boosters

"Every current NFL player can expect to suffer from chronic traumatic encephalopathy, a degenerative disease that leads to memory loss, impaired judgment, depression, and dementia.

Football players are also four times more likely both to die from ALS and to develop Alzheimer's disease.

An NFL player can expect to live twenty years less that the average American male. By that measure, each season costs an NFL player about six years of his life. Football fans, in other words, must ignore the fact that we are watching men kill themselves."

Nathanial Rich, "The Super Bowl: The Horror & the Glory," The New York Review (5 March 2015), p. 54.

RU1000 asks prominent neuroscientist Robert L. Barchi:

"What about college football?"


Pro & Con: the "standard" fallacies

Mason Gross and Dr. Lewis Thomas on the mentality behind

The Barchi Plan for the RU Brand

Karl Kirschner's Latest Coup!

Whitman, Einstein, Bill Bradley elected to Rutgers Hall of Distinguished Alumni

Rutgers alumnus Walt Whitman

Carl Kirschner, AD for the Ages






Wording on the framed plaque given to Dean Carl Kirschner by the Rutgers Athletics Department in recognition of services provided to the athletics program. Kirschner, well known as a Rutgers athletics supporter, was for many years permitted to travel to away games on the same airplane as the football team.

Former Rutgers Dean Carl Kirschner (right), seen here in intimate colloquy with former Athletic Director "Bob" Mulcahy.

Among his many other services to the Athletics Department, Kirschner won signal recognition for admitting to Rutgers one Damaso Munoz, a football recruit whose credentials included a substantial number of credits purchased for $399 at "University High School," a storefront operation specializing in preparing candidates for admission to universities with Div IA athletics programs.

Kirschner first served as interim athletic director when AD "Bob" Mulcahy was fired in connection with questionable financial manipulations.More recently, serving as interim AD after "Tim" Pernetti was fired in connection with a national scandal involving basketball coach Mike Rice, Kirschner played a major role in the hiring of basketball coach Eddie Jordan, a proud Rutgers alumnus who, as it happens, never graduated from the university, a fact that somehow eluded Carl Kirshner's amazing "due diligence" committee:

Rutgers 1000 mourns the passing of two loyal alumni supporters


Rudolph S. Rasin, Rutgers College '53

1930 - 2014

Bert Vorcheimer, Rutgers College, '55

1933 - 2014



A=. . . and gentlemen in England now abed

Shall think themselves accursed they were not here,

And hold their manhoods cheap whiles any speaks

That fought with us upon Saint Crispin's day.

--Shakespeare, Henry the Fifth, 4.3



 Fatbitch! Paisano! Lesniak!

Memories from the RU1000