We will not excuse. We will not equivocate. We will not retreat a single step. And we will be heard.


Bradley Whitford, award-winning West Wing actor and Wesleyan University trustee:

"The whole idea of 'brand' and the way it's being manipulated is permeating everything. It's a perverting force. I'll sit in Board meetings at Wesleyan, which is a place I love, and I'll hear the word 'brand' -- 'What's our brand?' We're a f---ing university, not a tube of toothpaste."

Wall Street Journal, April 23, 2015


Robert L. Barchi, president, Rutgers University:

 "Having our brand next to Michigan's brand on a million TV sets is something I couldn't possibly buy in terms of marketing."

New Jersey Monthly, June 10, 2013



 "I almost felt like we were getting a combination [college] president and [corporate] CEO in one person!"

Greg Brown, alumnus of Livingston College, Rutgers, CEO Motorola Solutions, donor of $2.5 million for 7,656 square foot Recruiting Lounge at "High Point Solutions Stadium," Chair of Rutgers Board of Governors," Chair of Presidential Search Committee. Source : NJBiz ("All Business. All New Jersey"), January 13, 2013.


Ultimate triumph of Barchi Brown Inc "RU brand" marketing campaign! U.S. News lists Rutgers among America's top 200 universities for 2017!

(click on picture)



From an RU boosters board


"Who cares about USNWR as long as Rivals ranks us in the top 20 in football recruiting?"

Football and Higher Values

Q: do Div IA college football and basketball franchises have to be a "branding" operation to "market the institution"?

A: No. There are other, far nobler reasons for spending the money it takes to get a winning franchise. Consider the shining success of Baylor University in Texas, a Christian school that focuses entirely on the spiritual or transcendent value of Div IA athletics.

Consider, for instance, Ian McCaw, the Director of Athletics whose vision led Baylor to a dominant place in the world of high national rankings and post-season bowl games.

"Our goal is to glorify God through our athletic department."

Baylor AD Ian McCaw, as quoted in Sports Illustrated


From the Baylor University athletics department site

"Under Ian McCaw's leadership, Baylor's athletic department has achieved extraordinary academic and athletic success.

Since 2003, Baylor has enjoyed the most competitively successful period in the history of its intercollegiate athletics program. During that span, Baylor has captured four national team championships and 56 Big 12 Conference championships.

Baylor football reached bowl games in five consecutive years for the first time in school history and won the 2011 Alamo Bowl, 2012 Holiday Bowl and 2013 and 2014 Big 12 championships. In addition, Robert Griffin became the school's first-ever Heisman Trophy winner.

Student-athletes have thrived in the classroom as Baylor finished first or second in the Big 12 in graduation success rate in six of the last eight years and recorded their highest cumulative grade point average on record during 2013-14 at 3.23.

While Baylor Athletics enjoyed extraordinary academic and athletic success, the department has made dramatic strides administratively. An outgrowth of its five-year strategic plan was the creation and successful completion of the Victory with Integrity development campaign. Since 2003, Baylor Athletics has raised more than $390 million toward capital projects and student-athlete scholarships."

Can Rutgers learn from Baylor?

Possibly. We know that Scarlet R boosters are fond of trumpeting their pride in the school's "APR" listing and the superb academic performance of its "student-athletes," especially football and basketball players. We know that "Victory with Integrity" is a motto to which they would not hesitate to subscribe with a straight face. We know that they would take the $390 million raised by Baylor to pursue athletics success as evidence the $500 million Rutgers has poured out so far has been spent in a good cause. We are certain that a conference championship and a Heisman Trophy winner would give Scarlet R boosters the impression that they had died and gone to Heaven.

Perhaps they are right. After all, Ian McCaw, the man responsible for the "Baylor miracle," did tell Sports Illustrated that the purpose of the Baylor athletics program was to glorify God. If President Barchi and the Scarlet R boosters on the BOG and in the State Legislature could be persuaded to glorify God in the same way, He might listen. God did, after all, reward the Baylor athletics program with outstanding success.

For those who'd like to further explore the possibility of Baylor as a model for Rutgers, here is a link to the Fort Worth Star-Telegraph, a Texas newspaper that covers its athletics program:

"Victory with Integrity": the Baylor Story

  "The college that has a sports program for any other reason than an educational reason is soon going to lose control of the program.

If the college goes in for sports as a part of a program of public entertainment and public relations, then the public will dictate the kind of entertainment it wants.

If the reason is fund-raising, then the fund-raisers and the potential donors will dictate the program.

Whatever the reason may be, the college has lost control, including the control of those parts of its education policy which are related, such as admissions."

Mason Welch Gross

16th President of Rutgers University

From the RU1000 archives (1996)

Pro & Con: the "Standard" Fallacies

Pro: Having a successful "big time" athletic program gives the university valuable national exposure that it wouldn't get otherwise.

Con: This is the "Everybody Knows O.J." argument.

It's false.

"A school without a football team is in serious danger of deteriorating into a university."

-- Peter Postlewaite

 Betwick Preseason Forecast

A Rutgers alumnus has kindly sent us the 2016 Big Ten preseason sheet issued by the British oddsmaker Betwick. We're happy to share it.


RU at Washington (L)

RU vs Howard (W)

RU vs New Mexico (W)

RU vs Iowa (L)

RU at Ohio State (L)

RU vs Michigan (L)

RU vs Illinois (L)

RU at Minnesota (L)

RU vs Indiana (L)

RU at Michigan State (L)

RU vs Penn State (L)

RU at Maryland (W)

Overall: 3-9


 Choosing a College

Rutgers v. University of Northern New Jersey

Big Ten Weather

An interview with Senator Les Resniak

New Jersey State Senator Les Resniak recently sent a memo to Rutgers boosters who, like himself, are thrilled to see Rutgers in the Big Ten athletics conference. His message listed the important advantages Rutgers has gained by being in the Big Ten. Unfortunately, each of his claims was based on false logic.

But we're happy to report that Senator Resniak is a stand-up guy. Shortly after sending out his memo, he met with ARR for interview in which he explained his claims for "Big Ten advantages." Click here to read a transcript of the Resniak Interview.

Hail damage to car windshield, Denton, TX. While damage was being repaired, UNT applied urgently for membership in Big Ten.

"We've got to have big-time facilities if we're going to hire the players that will make us big time so we can get the TV commercials that make a school great!"

--SJ State Senator Les Resniak.

Athletics & Academics

Q & A: What is an

"Honors College"?

 Rutgers and the


Fig Leaf

Now featuring

"Soybean Wind"

(or, is "Mark Emetic" Mark Emmert?)

Rutgers Economics  Professor

Mark Killingsworth


Bob Barchi's revenue fantasy

From The Philadelphia Inquirer:

Rutgers Law Professor Michael Livingston


Rutgers in the Barchi/Flood Era

Rutgers 1000 in Anti-Sports-Corruption History 

The Drake Group's 2012



Acceptance Speech

 Losing at a Dollar a Second: Rutgers University

"Of all the schools that have tried to use intercollegiate athletics to advance the university’s name recognition and mission, none have done so more vigorously and expensively than Rutgers University. At last report, the school’s spending on sports exceeds revenue by over $36 million annually. That is the equivalent of a dollar a second during every minute, hour, day, week and month of the year. . . .

Rutgers is the only one of the nine colleges founded during the colonial era not in the top 50 in the Forbes Best Colleges list. Perhaps rather than concentrating on athletics, it should behave like the other eight colonial schools, none a big-time athletic power, and concentrate on using the prestige derived from its colonial heritage to build academic prowess."

Forbes Uncovers the Clue!

Trauma, depression, dementia

An update for fans & boosters

"Every current NFL player can expect to suffer from chronic traumatic encephalopathy, a degenerative disease that leads to memory loss, impaired judgment, depression, and dementia.

Football players are also four times more likely both to die from ALS and to develop Alzheimer's disease.

An NFL player can expect to live twenty years less that the average American male. By that measure, each season costs an NFL player about six years of his life. Football fans, in other words, must ignore the fact that we are watching men kill themselves."

Nathanial Rich, "The Super Bowl: The Horror & the Glory," The New York Review (5 March 2015), p. 54.

RU1000 asks prominent neuroscientist Robert L. Barchi:

"What about college football?"


Pro & Con: the "standard" fallacies

Mason Gross and Dr. Lewis Thomas on the mentality behind

The Barchi Plan for the RU Brand

Karl Kirschner's Latest Coup!

Whitman, Einstein, Bill Bradley elected to Rutgers Hall of Distinguished Alumni

Rutgers alumnus Walt Whitman

Carl Kirschner, AD for the Ages






Wording on the framed plaque given to Dean Carl Kirschner by the Rutgers Athletics Department in recognition of services provided to the athletics program. Kirschner, well known as a Rutgers athletics supporter, was for many years permitted to travel to away games on the same airplane as the football team.

Former Rutgers Dean Carl Kirschner (right), seen here in intimate colloquy with former Athletic Director "Bob" Mulcahy.

Among his many other services to the Athletics Department, Kirschner won signal recognition for admitting to Rutgers one Damaso Munoz, a football recruit whose credentials included a substantial number of credits purchased for $399 at "University High School," a storefront operation specializing in preparing candidates for admission to universities with Div IA athletics programs.

Kirschner first served as interim athletic director when AD "Bob" Mulcahy was fired in connection with questionable financial manipulations.More recently, serving as interim AD after "Tim" Pernetti was fired in connection with a national scandal involving basketball coach Mike Rice, Kirschner played a major role in the hiring of basketball coach Eddie Jordan, a proud Rutgers alumnus who, as it happens, never graduated from the university, a fact that somehow eluded Carl Kirshner's amazing "due diligence" committee:

Rutgers 1000 mourns the passing of two loyal alumni supporters


Rudolph S. Rasin, Rutgers College '53

1930 - 2014

Bert Vorcheimer, Rutgers College, '55

1933 - 2014



A=. . . and gentlemen in England now abed

Shall think themselves accursed they were not here,

And hold their manhoods cheap whiles any speaks

That fought with us upon Saint Crispin's day.

--Shakespeare, Henry the Fifth, 4.3



The "Big Ten" is a BIG mistake

 "At division IA schools, 'amateur' is to 'athletics' what 'electric' is to 'chair'."

-- Peter Postlewaite

Three guesses what these names

have in common:

Shari Acho
Mike Adams
Brian Ballorini
Paul Belting
Krista Bird
Howie Brown
Corey Brown
Louis Bullock
Morgan Burke
John Chadima
Maurice Clarett
Luther Clay
Mary Sue Coleman
Harry Combes
Tim Curley
Travon Davis
Jamal Davis
Ron Dayne
Phil Dickens
Bobby DiGeronimo
Ron Dunlap
Pete Elliott
Jamar Fletcher
Gordon Gee
Andy Geiger
Thaddeus Gibson
Gregory Gill
Peter Gray
Rick Greenspan
John Hagen
Jordan Hall
Jewel Hampton
Clem Haskins
Julie Hermann
Dan Herron
Travis Howard
Derrell Johnson-Koulianos
Phil Jones
Andy Katzenmoyer
Gene Keady
Frank Kendrick
Aaron Kniffi

Steve Kuberski
Maurice Linton
Dennis Lundy
Ed Martin
Robert Marve
Mayes McLain
Michael McRobbie
Willis Mercer
Marc Mills
Jim O'Brien
George Perles
Tim Pernetti
Lawrence Phillips
DeVier Posey
Terrell Pryor
Vance Redfern
Mike Rice
Pat Richter
Eddie Rife
Adam Robinson
Kim Roslovic
Kelvin Sampson
Jerry Sandusky
Boban Savovi
Gary Schultz
Michael Senters
Sue Shand
Kevin Shapiro
Gene Smith
Graham Spanier
Tom Stidham
Neal Stoner
Maurice Taylor
Deon Thomas
Solomon Thomas
Robert Traylor
Jim Tressel
Chris Webber
Adam Wegher
Mike White
John Wiley
Mark Yudof




and it's






 Fatbitch! Paisano! Lesniak!

Memories from the RU1000